Alden Rae Jewelry was founded by Miriam Alden, and Donni Rae Edmondson in December 2010. Based on a simple, yet stylish concept Alden Rae is a collection of wrap bracelets made of sterling silver plated beads bound together with leather. With each collection there are new beautiful colours that are designed to coincide with the trending shades of the current season.
The idea of Alden Rae started as a casual conversation between two friends over a bottle of wine. Donni Rae and Miriam are entrepreneurs by both trade, and by heart. Donni Rae is the founder of Privilege Boutique that currently has two locations in the lower mainland of Vancouver. Miriam is the founder of Brunette Showroom; a multi brand sales agency carrying many different clothing and accessory brands in Canada. When these two friends get together it is always, "what should we do next?". So for them, that was a well priced wrap bracelet line, that both Donni Rae felt was needed in her store, and Miriam felt was missing in her roster of brands. That first evening, Alden Rae was formed, and is now carried in over 170 locations across the US and Canada.